THE OPPORTUNITY

Kaiser Permanente needed to increase its brand awareness in the US and around the world. Seizing the opportunity to build a place for innovation and state-of-the-art consumer health technology was a perfect starting point. Julie Norris opened and led the Center for Total Health (CTH), on Capitol Hill. In 14 months, she created a brand enhancing destination for innovators, leaders, influencers, thinkers and believers in wellness. Over 70 events were hosted and facilitated. The video below provides a guided tour of the CTH.